Shadow to Shine Impact Campaign

The challenge: distil six years of charity mentorship and placement achievements into an emotionally resonant, action oriented film campaign, and make giving frictionless in the room.

TRY42 directed and produced one hero impact documentary (3 to 5 minutes) profiling the young people Shadow to Shine has supported, plus three 60 second partner focused social reels. Alongside the films we designed custom NFC donor capture touchpoints, physical products that open a donation page with a tap, integrated into the live event.

The campaign deployed at the anniversary fundraiser, securing partner engagement and proving that documentary storytelling and connected product technology work harder together.