
The brief
One music video for one artist: idea, brand placement and production from one team.
Pink Inq needed a video for Don't Stop. TRY42 came up with the concept, sourced a brand placement to fund it and produced the shoot end to end. Directed by Braulio Chimbembe, produced by Bruce Lennox, shot by Hal Howe and edited by Ruikai. Released 26 July 2024. One of the few music videos the studio has made.
The film
Credits
Artist
Pink Inq
Director
Braulio Chimbembe
Producer
Bruce Lennox
Director of Photography
Hal Howe
Editor
Ruikai
Concept and brand placement
TRY42
Costume
Sade O
Brand
4th Dimension